Meet Elyse Rosen – The Sylvan Adams YM-YWHA CEO
Everyone who comes to the Y on weekday mornings certainly already knows our new CEO, Elyse Rosen.
Prior to being named to her new position, Elyse was a fixture in the gym, and could be found either lifting weights in the Fitness Centre or participating in early morning group fitness classes. An avid fitness enthusiast, Elyse refers to the Y as her “Cheers”– a place where everyone knows her name. “There is such a warm, welcoming sense of community at the Y”, she says, adding that “my mouth always ends up getting as good a workout as my body, since I probably spend as much time chatting with other members as I do exercising”.
As the daughter of a Holocaust survivor, Elyse feels a deep sense of obligation to carry forward her Jewish heritage and shares the Y’s vision of sustaining Jewish continuity. “In my view, in order for the Jewish community of Montreal to thrive, it needs a strong and vibrant JCC”, she says. “My goal is to ensure that the Y serves as a hub where we can all connect with one another, celebrate our rich heritage, and share our common values.” She explains that cultivating a sense of belonging is the cornerstone of that objective: “I want everyone to feel welcome at the Y, regardless of age, background, or degree of observance.”
Elyse sees the Y as the best-kept secret in town. Where else do you get a full-service fitness facility, including a newly renovated state-of-the-art functional training space, competition-sized indoor pool, pilates studio, and over 150 different exercise classes, aquatics courses, and sports programs to choose from under the same roof as a host of cultural, experiential learning, and inclusion services activities? “At the Y there is truly something for everyone– you can do a spinning class while your son participates in a basketball clinic, your daughter takes a swimming lesson, your teen joins a leadership program, and your spouse works out in the weight room.” She hopes that members will help her get the word out so that a broader segment of the population makes use of all of the wonderful programs and services that they Y has to offer.
One of Elyse’s principal objectives in her new role is making sure that the Y understands and adapts to the community’s needs: “We are so fortunate to have this multi-service facility, located in the heart of the community, and we need to maximize its benefits by ensuring that we engage our members and provide them with a top-quality experience that responds to their needs. My hope is that every member of the community is able to find something here that makes them want to join or support the Y, whether their interest lies in health and wellness, sports and recreation, aging well, social interaction, experiential learning, inclusion, or simply because they are looking for a place to ground their sense of communal identity.”
Elyse looks forward to welcoming you all personally when the Y reopens its doors early this fall and invites you to reach out to her to share your thoughts about how to enhance your experience.